comScore has changed the face of marketing and media measurement by solving the challenge of accurately measuring worldwide consumer behavior through its proprietary panel design, patented data capture technology and online data retrieval network.

Central to most comScore services is the comScore panel, the largest continuously measured consumer panel of its kind. The comScore panel utilizes a sophisticated methodology, which is designed to accurately measure people and their behavior in the digital environment. This massive information network delivers one of the highest quality, most comprehensive views of Internet browsing, buying and other activity, in both digital and offline environments. The comScore panel includes approximately 2 million people under continuous measurement on a global basis, with 1 million residents in the U.S., and the remaining 1 million distributed across more than 170 countries.

Through its unique, statistical methodology, comScore is able to accurately and reliably project behavior from its panel to the total online population – providing clients with confidence in the quality of information that drives important business decisions.