Vital Digital Market Intelligence for the Media Industry

In order to justify advertising budgets, publishers and advertisers need credible, objective research. They need timely insights for planning and buying and reliable tools for quantifying the value of advertising campaigns.

comScore Media Solutions address the daily challenges agencies, online publishers, ad networks, video technology companies and traditional media face in this rapidly shifting media environment.

Demonstrate the Value of Your Media Property
Publishers must be able to demonstrate the quality of their audience to a prospective ad buyer. They need to understand how they compare to the competition in terms of unique visitors and consumer engagement. comScore Media Metrix provides profiling information that goes beyond audience size to emphasize the quality of your audience, including lifestyle, interests, offline purchasing behavior and purchase intentions.

Prove that Advertising with You Works
Move beyond the use of click-through metrics. Did your client’s campaign achieve its reach and frequency goals with an intended demographic audience? Did it improve brand awareness and perceptions? How did the impact of your digital efforts compare to those of traditional media, such as TV, print and radio? comScore’s AdEffx solutions help quantify the impact of your advertising programs.

Justify higher CPMs
comScore Precision Targeting provides detailed insights into the accuracy of your targeting, helping you improve accuracy, increase CPMs and improve CPA performance.

Understand the Search Marketplace
comScore qSearch is the leading provider of worldwide search engine market share. The service provides detailed reporting of search activity within each of the search engines and also tracks search activity on major e-commerce sites, like Amazon, eBay and Expedia.

To learn more about comScore Media Solutions, please contact us today.