| Date |
March 11, 2010
|
| Location |
McGraw-Hill Building
New York City, NY
United States
|
| Speaker |
Lynn Bolger, EVP Advertiser Solutions, comScore, Inc.
|
| Session Time |
2:15 p.m. - 3:30 p.m.
|
| Description |
The Future of Advertising Track
Advertising Accountability: Metrics and Analytics around Video, Social Media, P2P, and User Generated Media
With advertising and the new technologies grabbing an ever greater share of the total advertising dollar, the need for accountability is greater now than ever. Data can be interpreted in any number of ways, drawing any number of conclusions, some proving to be on target, others leading to shaky investment of time, energy and useful results. The good news is that the ability to understand the metrics and analytics being applied to the new technologies - broadband, UGM, Social Networks, P2P and mobile – are beginning to show results. In this session, we will take a look at the latest techniques and question the assumptions that underpin advertising in the new medias. |
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