Whether driving traffic to a content website or marketing products and services through the Internet, successful marketers require superior consumer insight to help them design successful marketing strategies, minimize risk and maximize revenue.
comScore Marketing on the Internet solutions provide the superior digital intelligence and consumer insights that savvy marketers need to successfully achieve their online objectives.
Action LiftcomScore Action Lift demonstrates the lift in online behaviors over time following the viewing of a marketer’s ad at any Web site and in any ad format, including search, display and video formats. Behavioral changes that are measured include site visitation and trademark search query activity. |
Ad MetrixcomScore Ad Metrix provides competitive intelligence for tracking display advertising, reporting on key person-based metrics and uncovering unique contextual insights. |
Benchmarking StudiescomScore Benchmarking Studies empower marketers by capturing a holistic view of customers' online advertising media consumption, detailed website visitation trends and other online activities. |
Brand Survey LiftcomScore Brand Survey Lift demonstrates the lift in consumer attitudes and intentions subsequent to advertising exposure in any online ad format. Can also include an evaluation of the lift from mobile advertising. |
comScore MarketercomScore Marketer informs search strategy by delivering direct insight into paid and organic search results across all search engines. |
e-Commerce MeasurementcomScore e-Commerce Measurement is the industry standard, providing the most accurate, timely and comprehensive view of consumers’ online shopping and spending behaviors. |
Media Metrix Core ReportscomScore Media Metrix is the industry’s preferred online audience measurement and media planning solution. The industry’s top publishers and advertising agencies rely on Media Metrix as the common currency for measuring audience composition and performance within key user segments – and for superior planning of advertising campaigns. |
MobiLenscomScore MobiLens connects data on mobile consumer behavior, content merchandising and device capabilities for an unparalleled view of the U.S. and European mobile media landscape. |
Offline Sales LiftcomScore Offline Sales Lift measures the lift in offline sales resulting from online ad exposure in any ad format, also including latent buying following ad exposure. The solution matches the comScore panel with third party offline databases to create single-source data marts that combine online activities (including ad exposure) with offline buying behavior. |
Plan MetrixcomScore Plan Metrix is the only single-source database of Internet users’ site visitation coupled with detailed survey information on their lifestyles, interests, attitudes and product preferences. |
Video MetrixcomScore Video Metrix provides the transparent, end-to-end video measurement required to ensure scalability, growth and success in the online video marketplace. |
