Mobile is one of the most widespread media channels in the world, making the need for reliable mobile media measurement critical. Leveraging the power of comScore's comprehensive set of mobile measurement tools, marketers, advertisers and publishers are able to understand mobile device characteristics, user behaviors, mobile advertising and content merchandising, allowing them to develop smarter mobile business strategies.
comScore Mobile solutions offer unprecedented visibility into the mobile ecosystem.
Ad Metrix MobilecomScore Ad Metrix Mobile empowers advertisers, agencies and publishers by identifying which advertisers are running mobile display campaigns, where they are running these campaigns and which ad servers are delivering the advertisements. |
GSMA Mobile Media Metrics (MMM)Mobile internet usage is accelerating, driven by the rise of the smartphone. The media industry demanded comprehensive and granular measurement. In response, O2, Vodafone, Orange, T-Mobile, 3 and the GSM Association (GSMA)—the mobile operators’ industry trade body— are publishing the next generation of media reporting in partnership with comScore in the U.K. |
Mobile MetrixcomScore Mobile Metrix provides direct and continuous monitoring of user behavior on mobile devices, giving unprecedented insight into mobile web browsing. |
MobiLenscomScore MobiLens connects data on mobile consumer behavior, content merchandising and device capabilities for an unparalleled view of the U.S. and European mobile media landscape. |
Plan Metrix MobilecomScore Plan Metrix Mobile, an extension of the industry-leading comScore Plan Metrix® service, provides an unparalleled view of the mobile consumer by combining reported mobile behavior and key mobile device ownership characteristics with comprehensive attitudinal, lifestyle and product usage information. |
