comScore's products and services are utilized by many of the world's leading corporations to better understand, leverage and profit from the rapidly evolving worldwide Web.
Product Index
Action LiftcomScore Action Lift demonstrates the lift in online behaviors over time following the viewing of a marketer’s ad at any Web site and in any ad format, including search, display and video formats. Behavioral changes that are measured include site visitation and trademark search query activity. |
Ad MetrixcomScore Ad Metrix provides competitive intelligence for tracking display advertising, reporting on key person-based metrics and uncovering unique contextual insights. |
Ad Metrix MobilecomScore Ad Metrix Mobile empowers advertisers, agencies and publishers by identifying which advertisers are running mobile display campaigns, where they are running these campaigns and which ad servers are delivering the advertisements. |
Benchmarking StudiescomScore Benchmarking Studies empower marketers by capturing a holistic view of customers' online advertising media consumption, detailed website visitation trends and other online activities. |
Brand Survey LiftcomScore Brand Survey Lift demonstrates the lift in consumer attitudes and intentions subsequent to advertising exposure in any online ad format. Can also include an evaluation of the lift from mobile advertising. |
Campaign EssentialscomScore Campaign Essentials provides critical measures of the actual delivery of every campaign including reach, frequency, GRPs / TRPs and demographics of those exposed to the advertising in a post-buy analysis. This module provides advertisers and their agencies with the type of campaign reporting information they are used to obtaining through TV post-buy analyses, helping make online advertising consistent with traditional media. |
Campaign R/FcomScore Campaign R/F delivers online reach and frequency metrics to media planners and buyers so they can analyze online advertising plans site-by-site and across media platforms. |
CertificaCertifica, a comScore company, is the leading analyst and auditor of Internet traffic measurement in Latin America. The acquisition of Certifica in November 2009 extends comScore Media Metrix 360 hybrid reporting to the region and enables combined web analytics solutions with all the demographic and behavioral insights obtained through comScore’s panel-centric measurement. |
comScore MarketercomScore Marketer informs search strategy by delivering direct insight into paid and organic search results across all search engines. |
Customer Satisfaction StudiescomScore Customer Satisfaction Studies provide marketers with the powerful insights needed to quantify the degree to which a specific product or service meets customers’ expectations. |
e-Commerce MeasurementcomScore e-Commerce Measurement is the industry standard, providing the most accurate, timely and comprehensive view of consumers’ online shopping and spending behaviors. |
FocusSitecomScore FocusSite eliminates the inherent weaknesses of traditional focus group research by leveraging a unique online discussion technique to engage a large number of research participants – across diverse geographical locations – within a matter of days. |
GSMA Mobile Media Metrics (MMM)Mobile internet usage is accelerating, driven by the rise of the smartphone. The media industry demanded comprehensive and granular measurement. In response, O2, Vodafone, Orange, T-Mobile, 3 and the GSM Association (GSMA)—the mobile operators’ industry trade body— are publishing the next generation of media reporting in partnership with comScore in the U.K. |
Media Metrix SuitecomScore Media Metrix suite leverages the industry-leading comScore panel to give media planners, buyers and sellers the market intelligence and confidence they need to make major business decisions. |
Media PlannercomScore Media Planner integrates data from multiple comScore sources into a single, powerful interface that supports the full continuum of the media planning process. |
Mobile MetrixcomScore Mobile Metrix provides direct and continuous monitoring of user behavior on mobile devices, giving unprecedented insight into mobile web browsing. |
MobiLenscomScore MobiLens connects data on mobile consumer behavior, content merchandising and device capabilities for an unparalleled view of the U.S. and European mobile media landscape. |
Offline Sales LiftcomScore Offline Sales Lift measures the lift in offline sales resulting from online ad exposure in any ad format, also including latent buying following ad exposure. The solution matches the comScore panel with third party offline databases to create single-source data marts that combine online activities (including ad exposure) with offline buying behavior. |
Online Sales LiftcomScore Online Sales Lift measures the lift in sales over time at an e-commerce site following exposure to an online ad in any format. This module includes a measurement of latent purchase behavior that is not accurately captured by click-based metrics, giving marketers a unique view into their online market share. |
Persuasion ResearchcomScore Persuasion Research provides in-depth analysis on the effectiveness of site design and communication tactics as well as insight into the behavior and demographics of a site’s visitors. |
Plan MetrixcomScore Plan Metrix is the only single-source database of Internet users’ site visitation coupled with detailed survey information on their lifestyles, interests, attitudes and product preferences. |
Plan Metrix MobilecomScore Plan Metrix Mobile, an extension of the industry-leading comScore Plan Metrix® service, provides an unparalleled view of the mobile consumer by combining reported mobile behavior and key mobile device ownership characteristics with comprehensive attitudinal, lifestyle and product usage information. |
qSearchcomScore qSearch captures consumer search behavior at more than 150 search properties in 37 individual countries and worldwide, measuring the full breadth and depth of consumer search activity. |
Segmentation StudiescomScore Segmentation Studies combine consumers’ observed online behaviors with comprehensive survey insights to deliver actionable intelligence. |
Video MetrixcomScore Video Metrix provides the transparent, end-to-end video measurement required to ensure scalability, growth and success in the online video marketplace. |
