Insight-Driven Audience Segmentation
comScore Segmentation Studies™ combine consumers’ observed online behavior with proprietary and industry-leading segmentation approaches to deliver actionable intelligence. Using these studies, comScore clients are able to identify ideal target segments so they can hone their marketing strategies, develop appropriate messaging, calibrate content based on a given customer group and allocate marketing dollars more efficiently.
Components
Segment Metrix for PersonicXcomScore Segment Metrix for PersonicX – a leading market segmentation tool from Acxiom – measures the online behavior of Internet users across 70 PersonicX life stage clusters, helping marketers and publishers understand the online behavior of their offline segments. |
Segment Metrix for PRIZM NEcomScore Segment Metrix for PRIZM NE– a leading market segmentation tool from Claritas – measures and reports the online behavior of Internet users across 66 PRIZM NE clusters, helping marketers and publishers understand the online behavior of their offline segments. |
Survey-Based SegmentationcomScore Survey-Based Segmentation utilizes comScore’s industry-leading survey and behavioral custom insights to help marketers identify segmentation schemes most relevant to their business. |
Testimonials
As a result of a recently concluded comScore segmentation research project, I believe we are well positioned heading into 2009 with a better understanding of who our users are - and aren’t - and what we can do to continue to grow the base in the New Year.
