Streamline the Digital Media Planning Process
The online media planning process often requires planners to use different tools from various companies, which can slow the planning process. comScore Media Planner™ integrates data from multiple comScore sources into a single, powerful interface that supports the full continuum of the planning process.
Highlights
- COMPREHENSIVE: Allows planners to engage in detailed media research and analysis, site selection, planning and campaign analysis
- INTEGRATED: Accelerates the planning process by integrating data into an easy-to-use interface
- CUSTOMIZABLE: Utilizes a wide range of pre-built targeting capabilities as well as tools for custom segmentation and audience targeting
- DETAILED: Leverages comScore’s client-focused dictionary to identify site-specific behavior of a client’s most important target segments
Benefits
- Enhance the overall performance of your ad campaigns by improving your planning efficiency
- Leverage the power of built-in modules, including demographic targeting at site level, reach/frequency optimizer and site snapshots
- Uncover audiences based on demographics, lifestyles, interests, purchase intentions, product ownership, online behavior and third-party segmentation approaches
- Allocate marketing budgets across a selection of sites, custom entities, ad packages, ad networks and extended web networks
To learn more about comScore Media Planner, please contact us today.
Media Planner helps you answer questions such as:
- Which sites provide the optimal reach and frequency for my campaign at the lowest cost?
- How will the performance of my campaign change with varying impression levels?
- What impact do qualitative attributes – such as the lifestyle and interests – have on campaign performance?
- Will behavioral targeting improve the effectiveness and efficiency of my campaign?
Testimonials
We use several comScore services, and while the ability to create media plans using demographics is important, the addition of other targeting criteria like product ownership, purchase intent, lifestyle and online usage into the mix is a great way to improve the efficiency of online media plans.
Christine Peterson
VP, Digital Media Director, Carat
