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Fecha marzo 17, 2010
Localidad San Francisco Marriott Marquis
San Francisco, CA
United States
Presentador Lesle Litton, VP Media, comScore Marketing Solutions, comScore, Inc.
Tiempo de sesión 11:45 a.m. - 12:30 p.m.
Descripción

Creative: Coming Soon to a Small Screen Near You -- Better Video Options

While digital video has created endless opportunities as a more relevant and immersive form of advertising, it seems the recycling of TV spots still dominates the webwaves. It’s not that we didn’t try. Fake YouTube videos had their long run. The idea of long-form content doesn’t always catch on (blame our shorter attention span and the fact that most people outside the client’s marketing department don’t really want to watch a 30-minute commercial). So what’s next? As more and more viewers timeshift their attention to small screens and portable devices become smarter, creative thinkers debate the missed and upcoming opportunities for video content on the web.

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