Keynote: Measuring Online Marketing’s Impact on Branding and Store Sales

How are consumers changing their media consumption habits and how does this relate to the Internet? What does this mean for marketers trying to reach a highly targeted audience? In this presentation, comScore Chairman Gian Fulgoni will provide an overview of key digital trends and a look at advertising effectiveness techniques used to demonstrate digital advertising’s impact.

Round table: B2C E-Commerce evolution in Chile and Latin America

Discover Chilean E-Commerce characteristics and how they differ from other countries.

TBD

Search: Where to Next?

It's been said that the best way to predict the future is to invent it. And almost everyone likes to speculate about the future. When it comes to search marketing, none are better at it than our veteran panel of industry insiders. Join us for an illuminating discussion as we peek into the next generation of digital marketing and predict what search might look like in the following five to ten years. What should be on your search radar for 2010 and beyond? Does the key to the future of search lie in personalization? Do social networks herald the end of search? Certain industry pundits have even been heard to say that SEO is dead. The future is coming. Are you ready for it?

Stretching Your Marketing Dollars: The Upside of Search

Small to medium-sized businesses (SMBs) across all industries are being forced to weigh cost versus benefit with every decision they make. However, just because you're compelled to stretch your marketing dollars doesn't mean their effectiveness should be sacrificed to fit leaner budgets. Come and hear the tips and tricks that will help you pick up the valuable traffic being left behind by your competitors while putting your business on the path to profitable growth. Our panel of industry experts will teach you the secrets to maximizing your exposure via organic, paid search and local search without emptying your wallet or cutting sales or leads.

Competitive Research

An essential component of any search marketing plan is understanding the strengths and weaknesses of your competitors. This knowledge helps you comprehend what links to gain, ad prices to pay, content to offer and customers to seek. In this session, we take a close look at what tricks you can use with search engines to analyze your competitors' game and also what free and premium tools are available to deep dive into their strategy. Join us for a candid discussion as panelists reveal their secrets for monitoring competitive forces and threats while sharing tips that can be successfully applied to any business intelligence effort. After attending this session, you'll have the skills to easily discover what keywords your competitor is targeting, how much your competitor is spending on ads, and be able to identify opportunities your competitor is missing.

The Freakonomics of the Internet Brazil

iPad & Co. - Hype and Reality

The Internet booms. Higher bandwidth, lower production costs and optimized marketing possibilities make it all possible. Yet how far advanced is the actual development and who uses it? Does iPad catapult Tablet PCs into a new dimension? Under what circumstances will fresh content emerge, and where does reality meet its boundaries?

Advertising Effectiveness

Mobile Measurement

Driving Revenue Through Data

Having the best possible audience understanding has always been one of the pillars of publishers’ success. But are we making the most of the wealth of data offered up by digital? The move away from CPM dependency has allowed different business models to flourish online, with many B2B publishers in particular already finding that leveraging user data is reaping significant financial reward, and some believing it is key to future B2C models too. So what are the lessons to be learned so far, and how can this approach be employed by publishers across the board to even greater effect? This forum brings together case studies and analysis from publishers already successful in this space to examine how UK media owners can profit from data without compromising trusted relationships with their users. We will look at the best techniques to collect, analyse and use audience information. What the implications of selling data are, and which business models are emerging as most successful.

The Armchair Revolution - “Broadcasters have a lot to worry about….”

The Armchair Revolution sessions will provide an introduction to the Connected World by examining the new landscape in which users - and not necessarily the traditional players - are beginning to set the agenda for tomorrow’s broadcast industry.

Cross Media Marketing Synergies: Spreading Dollars Across Channels

Keynote: The Future of Online Audience Measurement

In this keynote presentation, comScore Executive Chairman Gian Fulgoni will provide an overview of the current state of online audience measurement and the future direction of the industry. His discussion will include an in-depth look at the current digital measurement market, an analysis of various leading methodological approaches and case examples of how marketers are using cutting-edge research to improve the return on their marketing investments. In addition, Mr. Fulgoni will examine the various metrics that can be used to measure online advertising effectiveness, highlighting their positives and negatives.

TBD

Keynote Presentation: comScore Update - A Digital Year in Review - What You Need to Know Moving Ahead

Research-Driven Insights “From Keywords to Content: Extend the Power of Search Branding

Gain insights into the hot topics of online search, branding, and user-experiences from the industry-leading research house, comScore.

• Many brands are only utilizing search for direct response, and as a result, are missing out on strong branding opportunities.
• Search terms must go beyond core brand and product terms to make an emotional connection with the users.
• Brands must do more than refine their keyword strategy – they must employ a solution that bridges the gap between search and display.
• Leading brands showcase how they are extending the reach of their keyword targeted campaigns -- and making a true emotional branding connection with patients & caregivers.

Field of Media Research Dreams: The latest tools for sharper media planning and buying

Primary research companies will discuss new directions they are taking in their product line. Hear the highlights of key new products in their portfolio and those in the works. Discover the process they go through to decide whether to invest in a new research tool. When is a medium important enough to justify the cost of measuring it? How do you judge the business potential of a medium such as the iPad once it is measured? See research companies as businesses with their own costs, P/L requirements, stockholder demands, etc.

Making the Case for Digital

Research-Driven Case Study

Canada’s Cross Media Consumer Database

Advertising Effectiveness

TBD

Online Branding Challenges and the Relevance of the Click

TBD

Online Video Industry Forum (Hosted by IAB Digital Video Committee)

In this content-rich, multi-faceted session, Joey Trotz, Senior Director, Strategic Advertising Technology at Turner Broadcasting and Co-Chair of the IAB Digital Video Committee, will lead a deeply engaging session covering today’s most critical and exciting issues in the online video space, including:

• Sharing the latest data, trending and strategic insights from across the online video market.
• Discussing the latest developments with regard to advertising standards for online video and sharing some exciting information about the new universal, IAB-approved online video advertising format.
• Hearing from representatives from leading media companies and advertisers as they provide deep-dive, case-study reviews of successful online video marketing efforts.
• Facilitating an open forum with ad:tech attendees to gather input from the community and discuss and debate issues that are important to publishers, advertisers and service providers as they relate to buying, selling and measuring online video.

TBD

TBD

Online/Channel Insurance: Shopping and Trends

This presentation will share with attendees what comScore has learned about what works and what doesn’t in online marketing, based on their tracking of personal lines P&C, life, and health in the online insurance space since 2004.

Role of Market Research, Competitive Intelligence and Secondary Data in Measuring Effectiveness

In an environment where resources are scarce and patents are fast expiring, effective product planning is vital to ensuring the success of your organization. Market research is an integral partner in any decision making process at any phase in the pharmaceutical lifecycle. Additionally, when used correctly, competitive intelligence can provide invaluable to help shape strategy and future growth plans. This session will address:

• Assessing optimal brand positioning and messaging through research
• Gauging the level of success of a sales force with respect to message delivery
• Using secondary and primary data to provide analytic solutions to sales and marketing teams
• Measuring Direct to Patient, Physician or Consumer promotional ROI of various channels and media
• Competitive Intelligence & Market Research: What Degree of Partnership or Cooperation Works Best?

TV Everywhere: Understanding Consumers Behaviors, Expectations and Preferences in Today’s Converged World of Video Viewing

There is a lot of debate right now about how online video and television can work together. The possibilities of digital TV and its place and time-shifting capabilities mean that the line between digital and traditional is increasingly blurred. Online video goes well beyond simply repurposing television content – with opportunities that extend the reach of TV, encourage interactivity and engagement. And now, with the growth of ‘TV Everywhere’ and other cable/broadcast initiatives designed to stabilize the cross media distribution business model, it is more important than ever to understand the synergies of online video and television.

In a first-ever presentation of results from a study looking at the interplay between online video and TV for premium content, comScore Tania Yuki will share key findings and unveil consumer sentiment/expectations about the converging platforms. Using these study results, Ms. Yuki will also address some key implications and industry questions as they relate to measurement across channels:

• What are the biggest challenges we face when it comes to accurate measurement and industry adoption? How can we overcome these challenges while still appealing to all involved parties?
• How will video usage across platforms work together, and how can we create an environment in which the channels complement rather than compete with each other?
• As the video landscapes change, how will this impact the way we measure across media and what should we be considering now?