Align Offline Customer Characteristics with Online Behavior

comScore Segment Metrix® for PRIZM NE – a leading market segmentation tool from Claritas – measures the online behavior of Internet users across 66 PRIZM NE clusters, helping marketers and publishers understand the online behavior of their offline segments.

Highlights

• ACTIONABLE: Profiles online audiences based on their PRIZM NE geo-demographic attributes, turning raw data into accurate, actionable insights
• PRECISE: Allows marketers and publishers to analyze and target their audiences using the core 66 PRIZM NE segments, 14 social groups and the 11 life stage groups
• INTEGRATED: Uses the same online delivery platform as other comScore audience measurement solutions

Benefits

For Advertisers:

• Refine and expand your media plans identifying the online behavior of your key offline PRIZM NE segments, social groups and life stage groups
• Determine the core website categories of interest to your offline PRIZM NE segments
• Pinpoint specific online sites that provide optimal reach and frequency

For Publishers:

• Increase the value of your site by demonstrating an ability to reach an advertiser’s desired PRIZM NE segments
• Define the composition of PRIZM NE segments on your site, and benchmark your ability to deliver to advertisers’ key segments
• Prioritize the development of site content and features to better meet the needs of your PRIZM NE segments

To learn more about comScore Segment Metrix for PRIZM, please contact us today.