Filter Presentations & Whitepapers by:
| 8月. 31, 2010 | State of Internet in Chile
スピーカー: Alejandro Fosk, Senior Vice President, Latin America
The talk provides an overview of the global web and makes a thorough analysis of the Chilean market and the audience. |
comScore Webinar |
| 8月. 20, 2010 | Great Expectations: How Advertising for Original Scripted TV Programming Works Online
スピーカー: Tania Yuki, Senior Director of Cross Media and Video Insights
As broadcasters, networks and cable, satellite and telecom companies evaluate the opportunities gained and lost when making content freely or conditionally available online, it is now more important than ever to understand consumers’ value levers when watching original TV programming. |
comScore Whitepaper |
| 8月. 20, 2010 | State of the Internet with a Focus on Mexico and Latin America
スピーカー: Iván Marchant, Country Manager Mexico
The State of the Internet in Mexico was presented by Iván Marchant, comScore country manager of Mexico. The presentation delivers an overview of the global web followed by a thorough analysis of the Internet market in Mexico. |
AMIPCI |
| 8月. 19, 2010 | State of the U.S. Online Retail Economy in Q2 2010
スピーカー: Gian Fulgoni, comScore Executive Chairman and Co-Founder
comScore Chairman Gian Fulgoni presents his quarterly review of the state of the U.S. online retail economy during this webinar. This installment includes an overview of e-commerce trends in the second quarter of 2010 and survey findings that highlight consumer sentiment about the current state of the economy. |
comScore Webinar |
| 7月. 27, 2010 | Best Practices for High Impact Online Advertising
スピーカー: Graham Mudd & Ammiel Kamon
comScore teams with Kontera to explore how effective user-initiated advertising can advance consumers through each stage of the purchase funnel. We review current trends in online advertising and shopping behavior, as well as campaign results, lessons learned, and key findings from recent ad effectiveness and consumer sentiment studies conducted by comScore for Kontera. |
comScore Webinar |
| 7月. 22, 2010 | A Measurement Manifesto
スピーカー: Josh Chasin, Chief Research Officer
In this metrics manifesto, we’ll take a brand advertiser-centric view of the measurement ecosystem and try to sort it all out. We measure everything we can… but are we measuring everything we should? |
OMMA Metrics |
| 7月. 13, 2010 | The Future of Search: The Emerging Power of Real-time Personalized Search
スピーカー: Eli Goodman, comScore Search Evangelist, & Mark Cramer, CEO, SurfCanyon
Internet users have come to expect search experiences that deliver immediate and relevant results. Are you ready to take the concept of personalized search to the next level? |
comScore Webinar |
| 7月. 13, 2010 | State of the Internet with a focus on Asia Pacific
スピーカー: Joe Nguyen & Will Hodgman
comScore’s Joe Nguyen, Vice President for Southeast Asia, and Will Hodgman, Executive Vice President for the Asia-Pacific region, present the State of the Internet with a focus on Asia Pacific during this one hour webinar. |
comScore Webinar |
| 7月. 7, 2010 | How to Build Brands Using Online Advertising: Lessons Learned
スピーカー: Gian Fulgoni
"How to Build Brands Using Online Advertising: Lessons Learned" as presented by comScore Chairman and Co-Founder Gian Fulgoni at the IAB Chile Seminar on Interactive Marketing. |
IAB Chile Seminar on Interactive Marketing |
| 6月. 30, 2010 | Women on the Web: How Women are Shaping the Internet
スピーカー: Linda Boland Abraham, Marie Pauline Mörn, Andrea Vollman
From advertisers to publishers and from content producers to agencies, nearly everyone can benefit from understanding Web usage patterns through a gender-specific lens. This global report provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. |
comScore Whitepaper |
