Measure Online Sales on your Site and Across the Web for You and Your Competition

comScore AdEffx Online Sales Lift measures the impact of online advertising on e-commerce sales over time, including consumers’ latent purchase behaviors which cannot be captured by click- or cookie-based metrics. Online Sales Lift measures sales impact across all sites on the Internet, allowing marketers to get a complete view of their online market share.

Highlights

• Measure purchases made on every site where your product is sold. No longer are you confined to measuring sales only on sites that you can place a pixel. comScore measures e-commerce transactions across the Web at multiple retailers.
• Quantify your ads’ impact on your market share. Because comScore measures all retail sites across the Internet, we help you understand if your advertising took share from your competition.
• Ensure uncontaminated shopper tracking. Relying on cookies alone to track online sales can give an inaccurate picture of your consumers. Because comScore uses a combined census- and panel-based
  methodology, we can track with greater precision and ensure your counts of consumers—such as proportions of repeat and existing consumers—are truly accurate and not affected by cookie deletion issues.
• Understand why sales increased. Included in every Online Sales Lift report is information about the demographics of who actually saw your campaign, something pixel-based, cookie-sales tracking can’t deliver. In addition, you’ll also receive data about how your campaign affected visits to your website and that of your competition, plus whether people increased their searches for your products and those of your competitors in search engines.
• Increase efficiency. Eliminate the timeconsuming issue of placing multiple pixels on clients’ pages to measure actions for each campaign.
• Trust in the most respected e-commerce data source online. comScore’s validated e-commerce database is widely used in many industries as the source for e-commerce estimates. Harness the power and accuracy of this asset to measure the impact of your online advertising on your online sales.

Benefits

For Advertisers and Agencies:

• Quantify sales on the your site and other sites where your product is sold
• Understand how your media influences sales at your competitors’ sites
• Get accurate, person-based views of your new and returning online consumers
• Know which audiences are driving the sales, not just the sum total of activity
• Ensure media partners are accountable for generating real sales
• Understand the drivers of your sales with additional data on demographics, reach, frequency, GRPs, site visitation and search

For Publishers and Ad Networks:

• Stop being measured by irrelevant, direct marketing metrics such as clicks on your brand campaigns, and get full credit for your contributions to sales
• Differentiate your offering from competing sellers by proving your ability to move actual online sales, and provide insights for marketers about their competitors’ sales as well, metrics they can’t get from their own ad servers alone
• Prove that advertising on your site is delivered to its intended audience, and demonstrate how your advertising placements deliver appropriate reach and frequencies using actual people counts from a respected third-party
• Build normative results to show how your offerings stack up against your competitors

To learn more about comScore Online Sales Lift, please contact us today.