Filter Presentations & Whitepapers by:
| Jul. 27, 2010 | Best Practices for High Impact Online Advertising
Palestrante: Graham Mudd & Ammiel Kamon
comScore teams with Kontera to explore how effective user-initiated advertising can advance consumers through each stage of the purchase funnel. We review current trends in online advertising and shopping behavior, as well as campaign results, lessons learned, and key findings from recent ad effectiveness and consumer sentiment studies conducted by comScore for Kontera. |
comScore Webinar |
| Jul. 22, 2010 | A Measurement Manifesto
Palestrante: Josh Chasin, Chief Research Officer
In this metrics manifesto, we’ll take a brand advertiser-centric view of the measurement ecosystem and try to sort it all out. We measure everything we can… but are we measuring everything we should? |
OMMA Metrics |
| Jul. 13, 2010 | The Future of Search: The Emerging Power of Real-time Personalized Search
Palestrante: Eli Goodman, comScore Search Evangelist, & Mark Cramer, CEO, SurfCanyon
Internet users have come to expect search experiences that deliver immediate and relevant results. Are you ready to take the concept of personalized search to the next level? |
comScore Webinar |
| Jul. 13, 2010 | State of the Internet with a focus on Asia Pacific
Palestrante: Joe Nguyen & Will Hodgman
comScore’s Joe Nguyen, Vice President for Southeast Asia, and Will Hodgman, Executive Vice President for the Asia-Pacific region, present the State of the Internet with a focus on Asia Pacific during this one hour webinar. |
comScore Webinar |
| Jul. 7, 2010 | How to Build Brands Using Online Advertising: Lessons Learned
Palestrante: Gian Fulgoni
"How to Build Brands Using Online Advertising: Lessons Learned" as presented by comScore Chairman and Co-Founder Gian Fulgoni at the IAB Chile Seminar on Interactive Marketing. |
IAB Chile Seminar on Interactive Marketing |
| Jun. 30, 2010 | Women on the Web: How Women are Shaping the Internet
Palestrante: Linda Boland Abraham, Marie Pauline Mörn, Andrea Vollman
From advertisers to publishers and from content producers to agencies, nearly everyone can benefit from understanding Web usage patterns through a gender-specific lens. This global report provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. |
comScore Whitepaper |
| Jun. 17, 2010 | Blurring the Landscape: How TV is Merging Digital and Traditional Media
Palestrante: Tania Yuki
There is a lot of debate right now about how online video and television can work together. The possibilities of digital TV and its place and time-shifting capabilities mean that the line between digital and traditional is increasingly blurred. |
comScore Webinar |
| Jun. 15, 2010 | The State of the Internet in Latin America
Palestrante: Alejandro Fosk
The State of the Internet in Latin America was presented live by Alejandro Fosk, Senior Vice President of comScore Latin America. This presentation delivers an overview of the global web, then makes a thorough analysis of the Latin American market and the audience. |
comScore Webinar |
| Jun. 10, 2010 | The State of Mobile: EU5 Mobile Media Landscape and Trends
Palestrante: Alistair Hill
According to recent data, 25% of EU-5 (UK, France, Germany, Italy, Spain) Mobile owners are now browsing the Mobile Internet. Since Mobile is one of the most widespread and fastest growing media channels in the world, reliable measurement is key to success. New trends suggest we are seeing a re-fragmentation of the Mobile Market. What factors are driving this? |
comScore Webinar |
| Jun. 9, 2010 | The State of Mobile: U.S. Mobile Media Landscape and Trends
Palestrante: Mark Donovan
According to recent data, 30% of U.S. Mobile owners are now browsing the Mobile Internet. Since Mobile is one of the most widespread and fastest growing media channels in the world, reliable measurement is key to success. New trends suggest we are seeing a re-fragmentation of the Mobile Market. What factors are driving this? |
comScore Webinar |
