Filter Presentations & Whitepapers by:
| Fev. 17, 2010 | Store Promotion Strategies for a Digital World
Palestrante: ShopLocal CEO Vikram Sharma & comScore Chairman Gian Fulgoni
The recent recession, coupled with advances in technology, has changed how people shop. Consumers spend more time in the digital world than ever before. However, while consumers’ media usage has shifted, marketing budgets haven’t made a comparable transition. Marketers face a number of challenges in evolving to a new digital media mix, but with those challenges come exciting marketing opportunities. |
comScore & ShopLocal Webinar |
| Fev. 16, 2010 | The Online Health Insurance Landscape
Palestrante: Susan Engleson
Understanding consumer online shopping behavior and competitor online strategies has never been more important for health insurance companies looking to generate new leads, write new business, and steal market share from competitors, both in the individual health plan arena as well as in the Medicare Supplement business. |
comScore Webinar |
| Fev. 15, 2010 | GSMA Mobile Media Metrics (MMM) Mobile World Congress Seminar
Palestrante: comScore and the GSMA
The GSMA and comScore, in partnership with operators O2, Vodafone, Orange, T-Mobile and 3UK launched the GSMA Mobile Media Metrics (MMM) product, a pioneering census-level solution for mobile media reporting in the UK in the beginning of February. This presentation included the recently released January mobile Internet usage data from all five UK mobile operators. |
Mobile World Congress |
| Fev. 11, 2010 | The State of the U.S. Online Retail Economy in Q4 2009
Palestrante: Gian Fulgoni
comScore Chairman Gian Fulgoni presents a quarterly review of the state of the U.S. online retail economy. This installment includes an overview of e-commerce trends in Q4 2009, a detailed analysis of the 2009 holiday e-commerce season and survey findings that highlight consumer sentiment about the current state of the economy. |
comScore Webinar |
| Fev. 8, 2010 | The 2009 U.S. Digital Year in Review
Palestrante: Sarah Radwanick
comScore presents the 2009 U.S. Digital Year in Review, its annual report on the prevailing digital trends of the past year and their implications for the future. The report looks across the digital landscape to highlight the industry’s leading stories of the year. |
comScore Whitepaper |
| Fev. 4, 2010 | GSMA Mobile Media Metrics (MMM) Launch Presentation
Palestrante: GSMA and comScore
The GSMA and comScore, Inc., in partnership with operators O2, Vodafone, Orange, T-Mobile and 3UK, announced the official UK launch of the GSMA Mobile Media Metrics (MMM) product, a pioneering census-level solution for mobile media reporting. |
GMSA Mobile Media Metrics Launch |
| Fev. 4, 2010 | Online Video Measurement: Canada
Palestrante: Dan Piech
During this presentation, Dan Piech shares new innovations in video measurement, as well as some simple insights that will help publishers supercharge their online video business in 2010 and beyond! |
comScore Webinar |
| Fev. 3, 2010 | New Growth Opportunity for Online Life Insurance in a New Decade
Palestrante: Susan Engleson
According to soon-to-be published data from comScore, there were 2 million online quotes for life insurance in 2009. Clearly, understanding consumer online shopping behavior and competitor online strategies has never been more important for life insurance companies looking to generate new leads, write new business, and steal market share from competitors. |
comScore Webinar |
| Jan. 28, 2010 | The Mobile Media Ecosystem - How Mobile is Changing the Game
Palestrante: Gian Fulgoni
2009 was undoubtedly a big year for mobile, and 2010 will no doubt be an even bigger, more exciting one. Increased mobile usage patterns and the rapid evolution of the way consumers interface with their mobile devices are currently changing the world. |
M-Days Conference |
| Jan. 21, 2010 | The State of Social Networks in Asia Pacific, with a Focus on Malaysia
Palestrante: Joe Nguyen
Social networking continues to grow as an ubiquitous activity across the Web. With more than half of the Asia-Pacific online population active on social networking sites, competition between global and local brands continues to intensify in the battle for visitors and their time. In this presentation, comScore’s Joe Nguyen looks at the state of social networking with a focus on local market trends in Malaysia. |
SMCKL #3 : Social Media Monitoring Tools |
