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Cobertura da mídia Recentes

Milhares de vezes a cada ano, os principais jornalistas e organizações de notícias ao redor do mundo volta a comScore por objetivo, a análise precisa do comportamento do consumidor e tendências de mercado. Seguintes são apenas alguns exemplos de dados da comScore na imprensa nos últimos meses:


Setembro 2, 2010 Alejandro Fosk, senior vice president of comScore Latin America said, "As one of the most developed digital markets in Latin America, Chile provides both global and local brands with the opportunity to reach a growing audience of users that are continually turning to the Internet as a source of information, entertainment and communication on a daily basis." "Mexico's Internet landscape continues to flourish as one of the fastest-growing markets in the world," Iván Marchant, comScore country manager for Mexico. "In this dynamic digital environment, advertisers and publishers have the opportunity to reach and engage new audiences that are increasingly turning to the Internet as a source of information, entertainment and communication in their daily lives."
– BizReport.com
Setembro 1, 2010 “The Nedstat platform helps us deliver substantial additional value to clients, expand existing customer relationships, and broaden the scope of our addressable market by adding new and unique digital business analytics to comScore’s offerings,” said Dr. Magid Abraham, comScore President & CEO. Abraham adds: “Nedstat clients have benefited over the years from the platform’s detailed and flexible analytical tools and elegant user-experience. We are committed to using Nedstat’s technology to develop new applications, greater scalability, a more expansive data set, and a unified and consistent view of audience statistics, all of which we think will help generate actionable insights that can lead to improved business results for customers.”
– TechCrunch.com
Setembro 1, 2010 “Mexico’s Internet landscape continues to flourish as one of the fastest-growing markets in the world,” said Iván Marchant, comScore country manager for Mexico. “In this dynamic digital environment, advertisers and publishers have the opportunity to reach and engage new audiences that are increasingly turning to the Internet as a source of information, entertainment and communication in their daily lives.”
– Media News International
Agosto 31, 2010 Mangano said physicians visit professional sites like Medscape more often even than medical journal sites, and they tend to key in the actual URL addresses, rather than locating a professional site through a search. Professional sites, or health care professional (HCP) content sites as they are labeled in the report, also kept visitors longer – 48% of physicians' overall time are spent on HCP sites, the largest share of any other online health content. With general health sites, however, the physicians' behavior is different, said Mangano. “For the most part, physicians visit consumer or general health content sites through organic search results, and although 75% of doctors visited those sites, they only spent 2% of their time there,” as opposed to 48% with HCP sites, said Mangano. On consumer health sites, docs are “looking for nuggets of information,” and then leaving, said Mangano. The most popular content areas for physicians on general health sites like WebMD or Everyday Health are specific drug information (10%) and diet or nutritional information (7%). After that the numbers spread out to many different content areas, but Mangano says doctors are still using condition centers, and will often conduct a search from the home page of a general health site.
– Medical Marketing & Media Online
Agosto 30, 2010 "The ability to understand physicians' actual online behavior rather than relying on recall based surveys provides a more accurate view of how physicians' utilize the Internet as a health information resource," said John Mangano, comScore Vice President of Pharmaceutical Marketing Solutions. "By understanding which health-related destinations are frequented by physicians, brand marketers and advertisers can effectively reach and engage this influential audience segment."
– BizReport.com
Agosto 30, 2010 “News sites combine both significant reach and user engagement, making them an ideal destination for many brand advertisers,” said comScore vice-president for South-East Asia Joe Nguyen. “Similar to offline news-reading habits, online readers displayed a strong brand loyalty to their preferred news sources. Of the top five local news destinations, only one out of four Malaysians visited more than one of these sites during the month,” he added.
– TheStar.com
Agosto 28, 2010 “Physicians are increasingly turning to digital media as a source of health-related information to supplement their practice,” said John Mangano, comScore vice president of pharmaceutical marketing solutions. “The ability to understand physicians’ actual online behavior rather than relying on recall-based surveys provides a more accurate view of how physicians’ utilize the Internet as a health information resource. By understanding which health-related destinations are frequented by physicians, brand marketers and advertisers can effectively reach and engage this influential audience segment.”
– TMCNet.com
Agosto 26, 2010 Target appears to be breaking new ground with this application, but it's probably going to become a bigger trend, said Andrew Lipsman, senior director of Industry Analysis at ComScore. "The challenge is always going to be user adoption," Lipsman said. "Not every consumer will seek out benefits like this right now, but over time this could pay ... dividends."
– CNBC.com
Agosto 26, 2010 "It’s been proven that data and the ability to measure sales response drives the allocation of marketing budgets. A great example is IRI in the United States, and their understanding of FMCG sector advertising effectiveness based on the sales data obtained from barcode scanners. Online media has both the opportunity and capacity to easily compile a huge amount of user information, and the targeting opportunities this presents for advertisers are unprecedented to any degree of critical mass within other media and should in turn lead to higher ad revenues." Mike Shaw, Director Marketing Solutions
– AOP
Agosto 25, 2010 Adding further to the discussion, Kedar Gavane, Director of Sales, comScore, Inc, India, said, “Due to the depth of measurement available digital media, advertising expenditure online had been skewed towards performance advertising. To get the brand marketing monies online, the advertisers, media owners and planners need to speak the same language. Branding is about getting your message to as many viewers as possible, as many times as is necessary. A campaign’s reach and frequency are the best parameters to use when it comes to executing online brand campaigns.”
– Exchange4Media.com
Agosto 25, 2010 Will Hodgman, executive vice president of Asia-Pacific for ComScore, said in the report: "The social networking phenomenon continues to gain steam worldwide, and India represents one of the fastest growing markets at the moment. "Though Facebook has tripled its audience in the past year to pace the growth for the category, several other social networking sites have posted their own sizeable gains."
– ZDNet.com
Agosto 24, 2010 "With India emerging as a vibrant global financial center, online finance is beginning to attract significantly more attention and drive more transactions than ever before in this market," said Will Hodgman, comScore Executive Vice President for the Asia-Pacific region. "With half of India's online population visiting a business or finance-related site during the month, there is an opportunity to reach and engage financial consumers in a way that was not possible before. Financial companies must focus now on devising effective digital strategies to help attract and retail these important customers or risk losing them to their competitors."
– BizReport.com
Agosto 19, 2010 Many of those looking to save money say they're cutting back on eating out, entertainment and gift purchases, buying more generic brands and using cash or debit cards more often while using credit cards less, Fulgoni said. Just one quarter of those surveyed said they believed the economy has bottomed out, while three-quarters said the economy may continue to slow or they weren't sure. See full article from DailyFinance: http://www.dailyfinance.com/story/u-s-online-spending-rebounds-as-shoppers-seek-more-internet-bar/19601073/?icid=sphere_copyright
– DailyFinance.com
Agosto 17, 2010 "What we're seeing is a disconnect between the hype around apps and the number of people who are actually using them," said Jeremy Copp, ComScore's vice president of mobile. "Brands need to think outside of the app space if they really want to engage with a mass-market audience. Apps are by no means the dominant channel, although it would be unwise to abandon them altogether. Advertising via SMS and browsing still plays a key role when it comes to advertisers reaching mobile users," Copp argued. "Marketers need to remember they have a variety of channels at their disposal."
– WARC
Agosto 15, 2010 “Today nearly 3 out of 4 global Internet users access social networking sites each month, making it one of the most ubiquitous activities across the web. As more users around the world have become acquainted with connecting and expressing themselves through social media, it has created an environment where new media like Twitter can emerge globally in a relatively short period of time." Graham Mudd, VP Search & Media
– Examiner.com
Agosto 13, 2010 "As more users around the world have become acquainted with ... social media, it has created an environment where new media like Twitter can emerge globally in a relatively short period of time," said Graham Mudd, VP search and media at comScore.
– WARC
Agosto 12, 2010 Only 31% of all UK mobile users have downloaded an app, while over 37% regularly access the internet on their mobile phones. Jeremy Copp, ComScore’s VP of mobile, said, “What we’re seeing is a disconnect between the hype around apps and the number of people who are actually using them.”
– New Media Age
Agosto 11, 2010 comScore's Graham Mudd, vice president for search and media, said 75% of web users now access social networking sites each month. ""That makes it one of the most ubiquitous activities on the web. As users around the world have become acquainted with connecting and expressing themselves through social media it has created an environment where new media like twitter can emerge globally in a relatively short space of time."
– The Guardian U.K.
Agosto 10, 2010 The Internet researcher said total online sales were about $32.94 billion for the quarter, with the growth following a prior-year decline of 1%. The second quarter's jump comes as first-quarter U.S. online sales rose 10% on year. Still, comScore Chairman Gian Fulgoni said, "We remain cautiously optimistic heading into the second half."
– The Wall Street Journal
Agosto 8, 2010 Women are not immune to the less savory precincts of the Web, either. They are nearly as likely as men to visit gambling sites, and while nearly half of men frequent sex-themed sites, over one-third of women do as well. “Unlike the earlier days of the Internet, women today exhibit many behaviors that are perhaps surprisingly similar to their male counterparts,” said Andrew Lipsman, senior director of industry analysis at comScore.
– The New York Times
Agosto 6, 2010 In further recognition of the Brazilian market's promise, comScore itself enhanced its reporting capabilities there at the end of June, adding more detailed geographic information to its repertoire. Commenting on the rollout, Alex Banks, comScore's managing director for Brazil and VP for Latin America said the enhancements were necessary to serve clients in a "fast-growing, active market."
– ClickZ.com
Agosto 2, 2010 Looking at verticals, travel and online gaming were the two most notable streams in Americans' use of the Internet. "Travel and recreation were significant contributors to the prevailing online trends in June," said Jeff Hackett, senior vice president of comScore Media Metrix. "Summer vacation typically brings an increase in online travel planning, while those who stick around home during the summer spend more of their time doing fun things online, particularly gaming."
– SearchEngineWatch.com
Julho 30, 2010 "Understanding gender-specific differences in Web usage is valuable to any digital stakeholder looking to successfully reach and engage both women and men in the online environment," said Linda Boland Abraham of comScore.
– HeraldNet.com
Julho 29, 2010 Social networking’s reach among women is highest — at 94 percent — in Latin America, where local cultures encourage greater communication, Lipsman said. North American women ranked second at 91 percent, while in Asia, where many populations still face low broadband penetration, just 55 percent of women visited a social networking website. The study, conducted in May, also found women are generating more e-commerce activity. They spend about 20 percent more time on retail websites than men — a figure that breaks down an old gender stereotype, Lipsman said. “The conventional wisdom is that men are more functional shoppers and are more likely to be heavier online consumers,” he said. “That’s not true anymore.” Even engaging in online vices is no longer an exclusively male territory. Women actively visited online gambling and adult content websites, Lipsman said. “This is clearly a long-term cultural paradigm that we’re seeing,” he said. “Women are accelerating their internet usage and are building a solid majority over men.”
– NJ.com
Julho 28, 2010 "We have seen that women across the globe share some similar usage patterns online, such as strong engagement with social networking sites, but it's also important to understand gender differences on a regional, country and local level, where cultural differences are continually shaping online usage and content consumption," said comScore's chief marketing officer Linda Boland Abraham.
– Washington Business Journal
Julho 28, 2010 The findings, in a report on "Women on the Web: How Women are Shaping the Internet," run "counter to expectations," said comScore analyst Andrew Lipsman. "That women now drive a solid majority of Internet usage represents a significant change in behavior from the early days of the Internet." Much of that shift, he said, can be attributed to the "emergence of social media and online communications channels, in which women are more likely to engage." It's also "somewhat surprising to see how critical women are in driving e-commerce sales," Lipsman said. "There is perhaps a misconception that women prefer to do more of their shopping in-store while men prefer the instant gratification of online shopping, but in fact that’s simply not the case."
– msnbc.com
Julho 22, 2010 Apparently, in-text advertisements, those seemingly annoying little ads that pop up when someone moves a cursor over a hot-linked piece of text in an article, can create impactful campaigns. According to a comScore study, Kontera's in-text targeted ads delivered five times greater brand awareness than traditional display ads, and twice as much lift in brand purchase intent. Graham Mudd, vice president of search and media at comScore, says the findings reveal Kontera in-text advertising had a significant impact throughout the purchasing funnel. Mudd explains the ads match user-generated search queries, not in the query results, but in the text of the content they searched on, which makes it easy to target behavior. "It appears this type of campaign can be used effectively at the top of the funnel," he says. "Even when we look at purchase intent, we saw good lift, too, which means you can use it in the middle of the funnel, too."
– Mediapost.com
Julho 22, 2010 According to ComScore analyst Andrew Lipsman, Facebook has grown phenomenally worldwide despite a slowing US growth. Lipsman said Facebook's international users grew 73 percent in 2009 and the site, which once faced hurdles in non-English speaking countries, is now gaining traction in Europe, Latin America and Asia. In particular, Facebook has 12 million users in India and 6 million in Brazil. Lipsman said Facebook should not face any difficulty in touching the 1 billion mark and, considering the brisk growth rate, it could happen as early as this year. While it took Facebook about five years to reach the 175 million active member mark, by the company's sixth anniversary in February, it had topped 400 million. "It just goes to show that in a very short period of time, Facebook has a powerful network effect," the analyst said. "Once the site reaches that critical mass, it can really take off in a big way."
– International Business Times
Julho 21, 2010 Over the past year, for example, use of Facebook among Portuguese internet users went from 10 per cent to 63 per cent, typical of the rapid spread of the service across Europe, said Andrew Lipsman of web research firm ComScore. [He] said those high figures suggested that even in countries where Facebook was widely used, like the US, with a penetration rate of 67 per cent, there was room for growth.
– Financial Times
Julho 15, 2010 ComScore has been working on the next iteration of Video Metrix to bring online video measurement more in line with TV standards. "Online video has evolved in recent years from a medium delivering primarily user-generated content to a channel that now delivers a great deal of professionally produced long-form content that is identical to what a viewer would find on TV," said Tania Yuki, comScore senior director of video and cross-media products. "ComScore recognized that it was time to revisit our measurement of this space in order to provide the information being demanded by media planners as content increasingly moves towards digital formats."
– AdAge.com
Julho 13, 2010 Google's Android software might grab Microsoft's third-place spot within the next few months, Andrew Lipsman, senior director of industry analysis at ComScore, said in an interview. "That's the trajectory right now." Apple should regain any share losses within weeks, because of robust sales of its new iPhone 4, which became available three weeks ago, Mr Lipsman said. "We are likely to see Apple and Google both to continue to consume share."
– TheAustralian.com
Julho 13, 2010 "Samsung has done a very good job bringing feature-rich phones to market that are priced very well," Mark Donovan, senior vice-president of mobile at ComScore, said in an interview.
– TheAustralian.com
Julho 12, 2010 "Home to nearly half of the world’s online population, the Asia-Pacific region represents a wealth of opportunity for both local and global brands in the digital media space," said Will Hodgman, comScore executive vice president for the Asia-Pacific region. "For most brands, having an online presence is no longer optional, it’s a marketing necessity," he said.
– International Business Times
Julho 12, 2010 One of the more notable findings was the continued traction of Google's Android platform-up 4 percentage points to catch a smartphone subscriber base of 13%, when the other four platforms in the top five were down. By contrast, in February, Google had a 9% share, said Andrew Lipsman, senior director of industry analysis. Additionally, "it jumped from 2% to 13% in a year … for the corresponding period. That's a really significant market share gain,'' said Lipsman. "That's a reflection of the fact that you have several Android-enabled devices, so it's able to gain traction on a lot of different fronts. The iPhone's decreased share was a "temporary blip" due to the fact that consumers were waiting for the iPhone 4 launch, Lipsman said. "We've seen historically that there are significantly higher gains in subsequent months after a new iPhone launch, so expect to see that happening over the next few months when people get the iPhone 4 in their hands,'' he said.
– Information Week
Julho 9, 2010 Internet marketing research company comScore has acquired the products division of Nexius Inc., which provides analysis of mobile user activities. ComScore said resulting analytics from the acquisition can help its customers build networks that improve customer care as well as enhance the ability of publishers to reach mobile customers. The acquisition will be integrated into comScore's existing Telecom and Wireless Practice, according to the company.
– BtoBOnline.com
Julho 7, 2010 In the next few years more and more people are expected to join the online world which could make online advertising even bigger. "Surpassing one billion global users is a significant landmark in the history of the Internet," Magid Abraham, comScore's CEO, said in a statement. "The second billion will be online before we know it, and the third billion will arrive even faster than that."
– StockMarketWeekly.com
Julho 2, 2010 CEO Magid Abraham said: “The explosive growth of mobile data services is driving growth and profitability in the [telecoms] sector but has also dramatically increased the amount and complexity of customer data that operators must manage… With this acquisition, ComScore now offers a more comprehensive set of capabilities.”
– Research-Live.com
Julho 1, 2010 “The explosive growth of mobile data services is driving growth and profitability in the sector but has also dramatically increased the amount and complexity of customer data that operators must manage in this highly competitive global marketplace,” said comScore President & CEO Dr. Magid Abraham, in a statement. “With this acquisition [Nexius], comScore now offers a more comprehensive set of capabilities that operators can leverage to drive value for their partners and customers.”
– Mediapost.com
Junho 29, 2010 ComScore’s Ad Metrix Creative Summary report is designed to provide data on size, formats, and types of display ads being used by advertisers on publisher sites. For May, the report showed that JPEG display ads led the market with more than 42 percent of impressions in the U.S., while “leaderboard”-style banner ads (728 x 90 in dimension) were the most commonly viewed display ad by size.
– TechCrunch.com
Junho 29, 2010 "While the OPA ads are still very small in terms of total impressions, they are bound to grow and they tend to run at much higher CPMs than more standard ad formats," said Andrew Lipsman, senior director of industry analysis at comScore.
– Mediapost.com
Junho 29, 2010 "People are increasingly turning to their mobile phone for maps and directions when on the go," said Mark Conovan, senior vice president of mobile for comScore. "With summer travel season upon us, we expect even more mobile users to access both maps and location-based local search to help them navigate and find geographically relevant information."
– BizReport.com
Junho 24, 2010 “The iPhone 4 is set to have a huge impact globally with pre-order handsets selling out and retailing websites buckling under the pressure,” said Jeremy Copp, Vice President Mobile Europe, comScore. “To date the iPhone has had a disproportionate impact on the European mobile market considering its relatively modest installed base of around 10 million. It has catalysed the consumption of mobile media and opened the eyes of brands to mobile as an engaging marketing medium. However, it has also prompted other device manufacturers and OS vendors to elevate their game so the poster-child of the smartphone generation now faces serious competition.”
– FinChannel.com
Junho 24, 2010 Supply shortages, worsened by a lack of LCD display panels, could cap initial sales and hurt Apple when it faces a slew of new competitors, especially high-powered handsets based on Google's Android. "The Droids are coming and current demand for the iPhone 4 implies a titanic battle between Apple and Google is imminent," said analyst Jeremy Copp of industry tracker comScore.
– PCMag.com
Junho 24, 2010 “Israel is one of the most active and dynamic Internet markets in the world,” said comScore SVP Mike Read. “Israelis are particularly sophisticated, tech-savvy consumers who spend considerably more time online than average, while Israel is also known for its spirit of innovation and entrepreneurship, especially in technology and digital media industries. Though relatively small in size, Israel has contributed disproportionately to the development of the current global digital landscape."
– Globes Online
Junho 23, 2010 The number of Android users rose 2,429% to 1.8m in Europe between April 2009 and April 2010, according to ComScore. Copp said, “Google’s Android is most certainly the one to watch. It has gained about 1.7m users in a very short period of time and now accounts for 3% of the European smartphone market.”
– NewMediaAge.com
Junho 17, 2010 Paul Goode, ComScore’s head of industry relations, expects the move to explicitly state caps on data use will be replicated by other operators. “This is the start of an industry-wide trend we’re seeing ahead of the expected increase in the number of users purchasing smartphones and mobile internet packages,” he said.
– NewMediaAge.com
Junho 17, 2010 Paul Goode, ComScore head of industry relations,said, “We haven’t had a chance to break that data down further, but these results include data from T-Mobile [unlike the earlier results] and we should have the data from Hutchison [3] in the third-quarter of the year. “We’re looking to give day-by-day reporting to agencies on how ad campaigns are performing. Most advertisers on mobile are booking campaigns that rely on direct response as a metric."
– NewMediaAge.com
Junho 17, 2010 Jeff Hackett, comScore senior vice president, said: "The good news for publishers is that even as print circulation declines, Americans are actually consuming as much news as ever - it's just being consumed across more media. "The internet has become an essential channel in the way the majority of Americans consume news content today with nearly three out of five internet users reading newspapers online each month."
– The Guardian U.K.
Junho 17, 2010 The April Ad Metrix shows that CPMs commanded by news websites are the highest. In fact, nearly three times higher than the average CPM in the U.S. The average newspaper website CPM in April this year was $6.99 followed by sports sites ($6.29), general news sites ($6.14) and entertainment sites ($4.75). "As news evolves towards a more digital model, the issue is not attracting the eyeballs, but rather demonstrating the true value of those eyeballs to advertisers," said comScore SVP Jeff Hackett. "As advertising rates for digital move closer into line with those of traditional media, the economics of the news business should begin to look a lot more promising." That's great news for publishers whose print circulations are falling. A recent report from the Organisation for Economic Cooperation and Development found that 20 out of the 30 OECD countries faced declining newspaper circulations.
– BizReport.com
Junho 16, 2010 “Recent comScore Tech Metrix™ data confirms that more than 1 billion PCs worldwide have Office software installed, making it the most widely used productivity suite in the world,” said Mike Hurt, senior vice president of comScore. “This milestone helps illustrate the importance that software products like Microsoft Office have played in shaping the digital world to date.”
– FinChannel.com
Junho 16, 2010 Serge Matta, comScore executive vice president said, "These devices have the potential to be incredibly disruptive to the way consumers currently access digital content. While only time will tell exactly how consumer behavior will change, our research suggests that not only will a variety of markets be impacted by the introduction of these devices but also that there are substantial opportunities for those in the digital content ecosystem."
– BizReport.com
Junho 14, 2010 Commenting the recent evolution of search engines who are meshing their search activities with content, comScore's Cameron Meierhoefer said in a blog post: "The continued evolution of search and emerging innovations in how it is used to enhance user experience, calls for a thoughtful review of how we classify various types of searches, count them and report them." While pledging continued transparency in its reports "because context-driven searches are sometimes monetized at different rates than traditional searches, we believe it is important to provide the marketplace with visibility into how they are contributing to search share," the research firm stated its intention to make adjustments to its measurement methods to better account for the new parameters of the search landscape. The changes are to be expected this summer, with the release of July data in the first half of August.
– SearchEngineWatch.com
Junho 13, 2010 The reason is simple - comparisons. Going to Jet’s site just gives you Jet’s prices, while going to a travel site gives you prices of all major aviation companies operating on a particular route. In fact, Will Hodgman, ComScore executive VP (Asia-Pacific), said in a press release, “With half of all visitors to the category frequenting two or more travel sites during the month, it’s clear that consumers are taking the time to diligently compare prices prior to completing their transactions.”
– BangaloreMirror.com
Junho 12, 2010 ComScore has now vowed to change the way it measures search market share. “We want to ensure that we provide comprehensive and flexible measurement that meets the needs of the various constituencies in the digital marketplace... While we will maintain the current method through the end of the second quarter to avoid reporting disruptions, we will aim to implement proposed revisions in the third quarter, ideally starting with the release of July data in the first half of August,” Cameron Meierhoefer, VP of analytics at comScore, wrote.
– Softpedia.com
Junho 8, 2010 “Travel sites now attract more than one-third of India’s total Internet population, as more consumers are turning to the web to fulfill their travel planning and booking needs. In the current economic climate, consumers are being more cost-conscious when making travel arrangements. With half of all visitors to the category frequenting two or more travel sites during the month, it’s clear that consumers are taking the time to diligently compare prices prior to completing their transactions. In this competitive environment, Online Travel Agents (OTAs) and suppliers face the challenge of building and maintaining consumer loyalty.”
– TravelBizMonitor.com
Junho 4, 2010 "Social networking is by far the fastest-growing mobile activity right now," said Mark Donovan, comScore's senior vice president of mobile. "With 20% of mobile users now accessing social networking sites via their phone, we expect to see both application and browser usage continuing to drive future consumption of social media."
– DMWMedia.com
Junho 3, 2010 “Although growth in application usage on smartphones continues to grab the spotlight in the mobile market, the audience using their mobile browser remains larger and is growing just as quickly,” said Mark Donovan, comScore’s SVP of mobile.
– PaidContent.org
Maio 28, 2010 "When people carry around a device wherever they go, it's not just a phone but a set of connections to their online identity, friends and networks — and the content they care about and where they are as well," said Mark Donovan, a mobile-industry analyst for market tracker comScore. Unlike Web browsing, in which users must actively choose to share and upload information, location-aware devices can broadcast key information about the user automatically. That makes mobile computing a true two-way exchange of data, Donovan said.
– Investor's Business Daily
Maio 27, 2010 Growth in online sales in 2010’s first quarter was driven by high- and low-income consumers, web measurement firm comScore Inc. reported today. Consumers with yearly incomes under $50,000 increased their online spending in Q1 2010 compared to Q1 2009 by 18%; those with incomes over $100,000 increased their online spending by 14%. Meanwhile, those in the middle grew their spending by 3%. The top and bottom income categories accounted for 90% of growth in online sales, Gian Fulgoni, comScore chairman, said today during a webinar reporting the details of comScore’s quarterly report on online spending. “The under-$50,000 households are returning to the spending levels they were at before the recessionary times took hold,” Fulgoni said. The lowest- and highest-income consumers had big swings in spending growth compared to a year ago. Last year, the under-$50,000 group decreased its online spending 10% compared to a year earlier; the $100,000+ consumers grew their spending by only 3%. The middle group grew its spending in Q1 2009 year over year by 2% and this year by 3%.
– InternetRetailer.com
Maio 27, 2010 According to ComScore, the top display advertiser in March was the Virgin Group, accounting for 2% of ads, followed by Telefonica Europe (1.7%) and Quick Credit Score (0.9%). News International is in the top 20 sites for the volume of ads it serves, but Mike Shaw, marketing solutions director at ComScore, said he expected that to decrease now the publisher’s content is behind a paywall. “This will have an effect on its share of the display ad market as it will be striving for a higher value, not volume. We expect to see the number of times ads are seen on its sites to drop accordingly,” he said.
– New Media Age
Maio 24, 2010 E-commerce spending jumped 10% year-over-year in the first quarter of 2010, accounting for nearly $34 billion, according to digital marketing intelligence firm ComScore. The quarter was the first time e-commerce spending increased by double digits since the second quarter of 2008. Although these figures are promising for e-commerce merchants, comScore noted that consumers who earn $100,000 or more per year predominantly drove this growth. “It's the first positive sign of the return to strong consumer discretionary spending,” said Andrew Lipsman, senior director of marketing communications at ComScore. “It does come with a caveat, especially with the market looking shaky. We hope it's not short-lived.” Lipsman added that the upper-income consumers responsible for the double-digit Q1 gain might tighten their purse-strings for the rest of the year if the economy remains sluggish. “We're taking a wait and see approach,” he explained.
– DMNews.com
Maio 24, 2010 "The first quarter returned the U.S. retail e-commerce market to healthy double-digit growth rates," said comScore chairman Gian Fulgoni. "While these spending gains provide reason for optimism, we should note that upper-income households are currently shouldering much of the growth. Should the economy falter in the second half of the year and upper-income consumers return to a savings mode, we could still see growth decelerate. But for the time being, this momentum is encouraging."
– BizReport.com
Maio 19, 2010 The survey, conducted in the U.S. and five European countries including the U.K. and France, claims that, while almost a quarter of the respondents--24%--said they listened to music on their cell phones, just 1.9% of them downloaded tracks straight to their mobile devices. The top supplier is iTunes, with 28% of the market, and Nokia's Music Store comes in second, on 22%, due in part, said ComScore's Alistair Hill, because of the way it advertises its service on mobile websites. "Nobody's really bothering to advertise music on the mobile Internet, and I think the music companies are really missing a trick here," he said. "Lots of people are listening to music on their phones, and around half of them are also browsing the mobile Internet. There's an opportunity to target people in terms of advertising at the point where they're consuming the music."
– FastCompany.com
Maio 19, 2010 Mobile is the natural channel for selling music to consumers," said Hill. "We found that people who listen to music on their phones are also more likely to browse the Internet and a large proportion of these consumers now own smartphones, which make it a lot easier to buy music and provides a better platform for advertisers," he explained.
– TotalTele.com
Maio 19, 2010 ComScore’s latest MobiLens study reported 23.8% of all European mobile users listen to music on their phones. However, the UK falls below this figure with 22.6%. Alistair Hill, senior analyst at ComScore, said, “Despite rapid growth in mobile music downloaders in Europe, the total market is still quite small.”
– New Media Age
Maio 14, 2010 "With more than 15 million Internet users in Mexico and growing fast, advertisers are increasingly turning to the digital medium to reach their desired audiences with increased sophistication and efficiency," said Iván Marchant, comScore Country Manager for México.
– BizReport.com
Maio 14, 2010 “Following a severe ad recession that began in late 2008 and continued through the first three quarters of 2009, we've been seeing a strong resurgence in the online display ad market,” Jeff Hackett, comScore senior VP, said in a statement. “The first quarter of 2010 posted strong volume in online display ads, coinciding with increasing expenditure from advertisers and higher CPMs for publishers."
– BtoBOnline.com
Maio 14, 2010 "Fear and uncertainty about security are hindering the online banking community from further adoption of tools like automatic bill pay and keeping a significant segment of potential online banking customers offline," said Marc Trudeau, comScore senior director. "If financial institutions work to alleviate some of these concerns, there is still room to grow the online banking market."
– MarketingVox.com
Maio 12, 2010 "Android is the big gainer in this market at the moment," said Andrew Lipsman, a director at the technology ratings firm ComScore Inc. Its data show that in the last year Google has come essentially out of nowhere to capture a substantial slice of the U.S. smart-phone market. In March last year only 2% of smart phones were running Google's Android, according to ComScore. A year later that figure shot up to 10%.
– Los Angeles Times
Maio 12, 2010 Year-over-year, Facebook apparently served 100 billion more impressions in Q1 2010 than it did during Q1 2009, when it offered up just 70 billion. Andrew Lipsman, senior director, industry analysis at comScore attributed the growth to increased use of the social network more widely. "We've seen increases in the number of visitors to the site, and also increased intensity of use which results in more pageviews," he said. "The increase in pageviews has been pretty consistent with the increase in ad impressions," he continued.
– ClickZ.com
Maio 12, 2010 Will Hodgman, comScore executive vice president for the Asia-Pacific region, said, “We are excited to have this talented group of individuals join the comScore team in Asia-Pac. With their wealth of industry knowledge and comScore’s trusted digital media research offerings, we are confident we can address the growing needs in this market and provide the world class research and intelligence needed to help digital business in the region continue to flourish.”
– FinChannel.com
Maio 10, 2010 Data from comScore for the three months ending in February showed Apple with about 25% of the market and Google with just 9%, Peter Kafka at All Things Digital points out. But comScore’s data are based on current mobile-device ownership, while NPD data offer a quarterly view of new sales and shipments, said Andrew Lipsman, senior director of industry analysis at comScore. “So it’s entirely reasonable for Android to be outpacing iPhone in the most recent sales period while iPhone would still have a substantially larger share of the current mobile device market,” he wrote in an email to Digits.
– WSJ Blogs
Maio 7, 2010 Consumer loyalty to cough, cold and allergy medicines showed a 15 percent drop, for example, with the same fall reported for jeans. "A decline in loyalty to consumer goods brands is typically one of the byproducts of a recession as consumers give greater consideration to price," said comScore's Gian Fulgoni. "Research we've conducted at comScore ARS has quantified the impact of the ‘trading down' effect within a number of different product categories, highlighting consumers' increasing willingness to switch brands in the face of pocketbook constraints."
– The Independent, U.K.
Maio 4, 2010 Will Hodgman, comScore executive vice president for the Asia-Pacific region, said: "With their wealth of industry knowledge and comScore's trusted digital media research offerings, we are confident we can address the growing needs in this market and provide the world class research and intelligence needed to help digital business in the region continue to flourish."
– ITWire.com
Abril 27, 2010 “This collaboration offers a true win-win for the Canadian digital media community,” said Brent Lowe-Bernie, President of comScore Media Metrix Canada. “By bringing these important media planning variables together in a powerful combined database, we are equipping publishers with information about their audiences that will enable them demonstrate the value of their inventory while providing advertisers the additional insights needed to optimize their media plans. comScore is pleased to partner with PMB on this endeavor and we look forward to providing continued insight and innovation for the digital industry in Canada.”
– FinChannel.com
Abril 26, 2010 Mike Read, ComScore Europe’s senior VP and MD, said, “The UK online video market continues to soar and is attracting a greater share of internet users’ attention. “In particular, people are watching more long-form, professional video content, such as broadcast network TV shows,” he added. “This trend presents a significant opportunity to advertisers, as our research has consistently shown that online video advertising is effective at building brands.”
– NewMediaAge.com
Abril 21, 2010 Gian Fulgoni, Executive Chairman and Co-Founder, Comscore came on the [Festival of Media, Valencia] stage next and spoke how digital was driving a trend to massive databases that delivered in real time. He explained to the audience on simple aspects such as deletion of cookies and the impact that that could have in online measurement. He said, “Around 30 per cent to 50 percent audience delete cookies in a month, and cookie deletion creates audiences measurement issues.” He spoke on website cookies and ad server cookies, and how deletion rates added to the problem. He said, “Massive data and real time can be misleading if wrong metrics are used. Cookie deletion for instance can give up to 2.5 times overstatement of unique visitors, and overstatement of reach and understatement of frequency. The way we reconciled this was by doing complete online measurement.” He also spoke on mobile media measurement, where mobile users logged on to the internet. Fulgoni also stressed that online advertising was beyond click rates. He said, “Click rates on individual campaigns have continued to drop, and if click was the only metric, the takeoff from that would be that Internet advertising doesn't work anymore. However, that is not how online has to be viewed -- the digital world is not flat, your view of it shouldn't be either.”
– Exchange4Media.com
Abril 21, 2010 As Graham Mudd from comScore said, "Engines are getting much better about using intent for serving results and giving advertisers the ability to target." In general, there was lots of talk about the need to focus on consumers and the intent of their behavior. In turn, targeting that intent has become critical in all media buys and creative messaging, regardless of channel.
– Mediapost.com
Abril 20, 2010 “The strategy of broadening the audience data offering of PMB was [expressed] probably in September of last year,” said Steve Ferley, the president of PMB. “This work with comScore was identified as one of the prime areas we should be working on.” “This is excellent news for the magazine industry in Canada and for Rogers,” said Brian Segal, president and CEO of Rogers Publishing in a statement. “Magazines are now available to readers with an ever increasing array of delivery platforms,” he said. “To be able to combine PMB’s accepted print readership data with comScore’s web usage information will be very helpful. It will allow us to prove the strength of our combined audience–and also the nature of that audience–using two of the major delivery platforms.” Susan Ellsworth, who serves as both vice-president and research director at OMD Canada and chair of PMB’s research committee, called the partnership “a significant step forward for the industry.”
– MarketingMag.ca
Abril 19, 2010 "Keeping the [campaign] message positive is a key factor to success," said Ashley Grace, strategic campaign development expert at comScore's ARSgroup, the copy-testing firm that has an ARSgreen offshoot to evaluate green-marketing approaches. "The guilt approach doesn't work at all," he said, adding that he doesn't think the approach in the Hanes ad will be effective.
– AdAge.com
Abril 19, 2010 [comScore] also found that users with assisted GPS (A-GPS)-capable handsets are more likely to use mobile navigation services than those without. "The higher incidence of A-GPS usage in cars suggests that the superior speed and precision in these devices are being used for more than just identifying locations – they are being used as full in-car navigation systems," said Alastair Hill, senior analyst at comScore, in a statement. "That these services offer similar functionality to premium services without the significant price-tag has certainly contributed to their early success," he commented. "Mobile mapping services also have potential for integration with other location aware services, such as mobile social networking applications that provide links to friends and insights on surroundings and, subsequently, offer great promise for the location-based advertising market," explained Hill.
– TotalTele.com
Abril 16, 2010 In February 2010, pharmaceutical companies delivered 6.5 billion ad impressions in the US, vs. 4.6 billion in November 2009, according to online metrics firm comScore, putting pharma well ahead of Food and Grocery (2.1 billion) and behind CPG (10.9 billion) in online display ads. “In terms of broader trends, there are definitely advertisers that are more concerned than others as far as the context of where their ads are delivered, and I'm not surprised to hear that drug manufacturers would want a higher level of assurance,” said Andrew Lipsman, comScore senior director of industry analysis. However, “I don't have a perception that [pharma marketers are] slow moving,” he said, adding that display advertising by FDA-regulated firms has picked up in the first quarter after a lull. “We've been seeing an across-the-board increased demand.” As for a lack of transparency and brand safety, Lipsman said that the “vast majority” of pharma's display-ad impressions in February were delivered to well-known publishers, such as Yahoo!, Microsoft and AOL, as well as Fox Interactive Media, MySpace, Facebook and WebMD Health. Associating with top publishers “gives confidence to advertisers that their ads will be delivered against non-objectionable content.”
– Medical Marketing & Media online
Abril 16, 2010 The dramatic shift in mobile gaming toward smartphones underscores both the proliferation of high-end devices and how critical a platform they have become for both casual and serious gamers. The iPhone alone last year accounted for 5% of U.S. video game sales, or about $500 million, according to a recent study from mobile analytics firm Flurry. "As the market transitions from feature phones to smartphones, the dynamics of game play are also shifting towards a higher quality experience," said Mark Donovan, senior vice president for mobile at comScore. "As a result, we can expect to see a profound increase in adoption of this activity, both in terms of audience size and overall engagement."
– Mediapost.com
Abril 15, 2010 “Smartphones offer a more accessible and compelling mobile gaming experience that is enabling adoption of this behavior, even among consumers who have not traditionally been gamers,” added Donovan. “Marketers and advertisers ought to be paying close attention to the opportunity this presents for reaching consumers in new and engaging ways in a cross-platform environment. The potential for highly creative marketing efforts is exciting.”
– Softpedia.com
Abril 15, 2010 "Although the number of mobile gamers has declined in the past year, there is reason for significant optimism about the future of this market," said Mark Donovan, comScore's senior analyst.
– PocketGamer.Biz
Abril 14, 2010 We’ve already seen some evidence of these trends with companies, like Glu Mobile (NSDQ: GLUU) and others, shifting their production to smartphone games as revenues have dropped over the past year. While many have struggled with the change, the good news is that despite the drop, comScore sees the overall adoption of games increasing with the shift to smartphones. “We can expect to see a profound increase in adoption of this activity, both in terms of audience size and overall engagement,” said comScore’s Mark Donovan.
– MocoNews.net
Abril 13, 2010 No 3 smartphone maker Apple is expected to sell around 7.5 million iPhones in the quarter, down from the holiday sales-fueled December quarter, but doubling sales from a year ago. "We are obviously seeing very, very strong growth in smartphones. We are seeing a real move from just high-end through to the mid-range," said Alistair Hill, ComScore analyst.
– Reuters.com
Abril 7, 2010 "While social networking continues to be one of the most popular and fastest growing Web activities in the world, its dynamics in the Asia-Pacific region exhibit significantly more individual market differentiation than in other global regions," said Will Hodgman, comScore executive vice president for Asia Pacific.
– GMANews.TV
Abril 5, 2010 The number of owners of smartphones, or devices with Internet access and other advanced functions, rose 21% in the U.S. in the three months ended in February compared to the prior period, comScore said.
– MarketWatch.com
Abril 2, 2010 Alistair Hill, senior mobile analyst at comScore, said "Smartphones are generally seen as luxury devices that come with big price tags and high monthly tariffs, yet the largest segment of the market and the one demonstrating greatest momentum is actually the low to mid tier. The growth in these tiers suggests that as smartphones become more affordable to the majority of European consumers, their proliferation will increase considerably and lead to a surge in mobile content and data consumption. Such market dynamics offer substantial opportunity for different players in the mobile ecosystem -- from operators and manufacturers to publishers and advertisers --- and underscore the importance of competing for customers now to engender long-term loyalty."
– TheFonecast.com
Abril 1, 2010 According to comScore, that number is substantially higher than the approximately 4 minutes per hour that is currently consumed by ads delivered online as part of TV content. "While some analysts have suggested that the shift to online video reflects a consumer desire to view fewer ads, our research suggests that in many cases online TV viewers actually have a higher tolerance for advertising messages than they are currently receiving," said Tania Yuki, comScore director of online video and cross-platform product. Added Yuki: "This finding, of course, suggests there's advertising revenue being left on the table, and that media companies have not yet extracted full value out of the online medium."
– Mediapost.com
Março 31, 2010 Joe Nguyen, comScore vice president of Southeast Asia said, "In January, three out of five travel category visitors browsed two or more sites in the category, which suggests that consumers are being very diligent in comparing prices prior to purchase. Consumers are clearly being more cost-conscious these days, which is creating a more competitive environment among online travel agents and suppliers as they vie for consumer loyalty and share of wallet."
– BizReport.com
Março 31, 2010 While smartphone uptake across the EU5 region (the U.K., France, Germany, Spain, and Italy) grew 32% last year to reach 51.6 million by January 2010, the number of consumers buying cheaper smartphones on tariffs lower than €50 per month - or £35 in the U.K. - grew by 37%. By comparison the number of users who bought high-end devices like the iPhone on more expensive price plans grew around 24%. "The real momentum in the smartphone market is in the mid to low tier," said Alistair Hill, senior analyst at comScore. He pointed out to Total Telecom ahead of the announcement that 82% of U.K. mobile users pay less than £35 per month for their phone. "Generally speaking iPhone tariffs cost more than £35 per month, so it's ruling itself out of a high proportion of the market," he said. Hill explained that Symbian-based devices have been largely responsible for driving smartphones down through the lower tiers. "There has been a lot of hype around Apple and Android but Symbian is without doubt the dominant player," he said.
– TotalTele.com
Março 29, 2010 “The tablet and e-reader market is developing at a breakneck pace right now, and Apple’s entry into the market is sure to accelerate mainstream consumer adoption,” said Serge Matta, comScore executive vice president, in a statement. “These devices have the potential to be incredibly disruptive to the way consumers currently access digital content. “Our research suggests that not only will a variety of markets be impacted by the introduction of these devices but also that there are substantial opportunities for those in the digital content ecosystem,” Mr. Matta said.
– eMarketer.com
Março 29, 2010 While other dating sites are struggling to grow, Plenty of Fish keeps chugging along. "The dating category is actually moving down a little bit (in traffic)," said Bryan Segal, comScore vice-president of sales. "But Plenty of Fish has definitely shown growth over time while the industry has relatively stayed stable. Maybe economics come into play because it's free."
– DailyGleaner.CanadaEast.com
Março 25, 2010 The new report, "Blurring the Landscape, How TV is Merging Digital and Traditional Media," found that most people who watch TV shows online would tolerate six to seven minutes of advertising per each hour of programming. While that is considerably less than the 16 minutes of commercial time inserted into the average TV hour, it is also more than the 4 minutes of commercial time generally found in an hour of online programming now. The conclusion, said Tania Yuki, director of video and cross media products at comScore and the author of the study, is that sites like Hulu are "leaving money on the table." "If you are marketing a program or just trying to reach viewers with your marketing messages, increasingly there is this interdependence between channels," said Yuki "You get so much more bang for you buck when you consider multiple channels for advertising your show rather than just putting all your eggs in one basket." Overall, Yuki said the survey refuted the idea of "a platform war." The primary evidence: When asked to declare which type of shows they preferred to watch online versus on television - lifestyle, reality, comedy, etc. - respondents overwhelmingly chose TV or said they had no preference at all.
– ClickZ.com
Março 23, 2010 Besides money, some networks may be missing out on new audiences by not streaming certain shows on the Web, said Yuki. And the networks that are mulling over charging users to access sites like Hulu may be risking fans as well. That’s because according to comScore’s research, online viewing begets TV viewing, since fans can catch up on new series quickly. “Video can result in new audience acquisition,” [Tania] Yuki said. “Increasingly, it isn’t useful to think of these things in silos.”
– MediaWeek.com
Março 23, 2010 Internet users have learned about the iPad at "breakneck" speed and already have as much awareness about the Apple tablet as they do about Amazon's popular Kindle e-reader, according to a new survey. The survey of 2,176 Internet users was conducted by ComScore, whose executive VP Serge Matta was impressed enough to say that the tablet and e-reader market has "the potential to be incredibly disruptive to the way consumers currently access digital content."
– Information Week
Março 19, 2010 “Chatroulette has clearly tapped into some sort of primal digital instinct that has piqued the curiosity of droves of internet users right now,” said [Andrew] Lipsman. “The trend is beginning to catch on like wildfire with a recent growth trajectory far surpassing what we usually see with hot new sites.”
– The Sydney Morning Herald
Março 19, 2010 Gift and flower, online personals and e-card sites were among the top-gaining Web site categories in the U.S. last month, according to comScore Inc. (SCOR), as Valentine's Day romanced Internet browsers. "Online personals sites reached record levels in February as millions of Americans looked for the special someone to share Valentine's Day with," said Jack Flanagan, a comScore executive.
– The Wall Street Journal
Março 19, 2010 During a lunchtime panel discussion, Gian Fulgoni, chairman and co-founder of comScore, asked if "we all agree that search is behavioral targeting," to which Dave Zinman, Yahoo Display Advertising general manager, promptly answered, "in the broad sense, yes." Fulgoni suggested perhaps it's not as simple to get a "sales lift" for marketers running targeted display campaign compared with a search campaign. Hirsch said someone conducting a search knows especially what he wants at that moment. He pointed to the pricing models as being the biggest issue: display, CPM; search, CPC. In an advertiser's mind, there's a direct correlation for paying per performance and less headaches in search advertising compared with display. If the price is low enough on a targeting campaign, maybe marketers and agencies can justify the cost, Fulgoni added. Dynamic creative ads generate higher returns on investments, but rely on early efforts from the media team to design the ads that work with this technology.
– Mediapost.com
Março 18, 2010 Meanwhile, the GSMA and ComScore are sounding opinion from publishers, ad networks and media agencies on how to convince brands of the effectiveness of MMM. Alistair Hill, senior mobile analyst at ComScore, said, “Customers are signing up already but everyone will always want more. At present we’re adding data such as reach and frequency that will enable brands to plan campaigns more efficiently.” He added that ComScore hopes to improve MMM by adding data on how people access mobile web pages via an application compared to how many do so using a mobile browser. “Many brands and agencies are eager for this information,” said Hill. Henry Stevens, director of media and entertainment at the GSMA, confirmed both parties were in touch with advertisers to convince them of the value of MMM. “It’s a process of continual engagement with stakeholders where we ask what they want MMM to look like,” he said.
– New Media Age
Março 18, 2010 Cookie-based ad targeting has been around for a long time, Gian Fulgoni, Chairman and Co-Founder, comScore, the networking lunch's moderator said by way of introduction, but it seems just to be catching on now.
– Mediapost.com
Março 17, 2010 "We worked with the GSMA [the GSM Assocation - a global body representing operators of GSM mobile networks worldwide] who helped us negotiate with the operators. We take anonymously all the operators' subscriber data…It gives us a totally accurate picture. So I can tell you that in January 18,943,037 people in the UK used the mobile Internet in January." He added: "We would love to do that in Australia, but we have to get all the operators to say yes at the same time. Technically that is easy but it took us three years in the UK." And, Hodgman said, the UK remained the only country in which the company had been able to put in place such an arrangement.
– ITWire.com
Março 16, 2010 "A number of studies have been conducted analyzing behavioral metrics, brand lift and brand impact. But until now, there has been limited understanding of the interplay of ad units, engagement and different online environments," said Lesle Litton, comScore vice president. "It was interesting to see how exposure to online video ad units drove considerable gains in brand recall and perceptions, when compared to standard banners," added Litton.
– Mediapost.com
Março 15, 2010 Twitter's new feature, a set coding frameworks dubbed @anywhere, is aimed at making it easier for partner Web sites to tap into its "firehose" of streaming data posted by its users. The company had 73.5 million unique users in January, according to research group comScore Inc.
– The Wall Street Journal
Março 12, 2010 Commenting on the findings [Whither the Click in Europe], Mike Shaw, comScore's director of marketing solutions and one of the report authors, said, "The results of these initial ad effectiveness studies we've conducted in Europe are rather provocative. They not only demonstrate a clear view-through value of online ads independent of Internet users clicking on the ads, but the resulting lifts in behavior substantially outperform what we've seen in the U.S." The report draws on 20 ad effectiveness studies conducted by comScore in the U.K., France, Germany and Spain, and compares the findings with data from U.S. studies, originally released in November 2008. Speaking with ClickZ, comScore's director of industry analysis, Andrew Lipsmann, acknowledged the time gap between the sets of research, but said it was unlikely to account for the difference in their findings. "Its possible that it could contribute to some of the difference, but it would be pretty minimal," he said.
– ClickZ.com
Março 11, 2010 It's important to have the same message across all marketing campaigns, especially in-text advertising and search, but these ads also help to brand companies. So a "Coke and a smile everywhere you go," says Eli Goodman, search evangelist at comScore. It's all about targeting people with the direct message in the content they read. Those little blue links containing pop-up ads cannot only provide companies with in-text advertising, but branding from those messages, too.
– MediaPost.com
Março 11, 2010 Sports sites, according to comScore, managed to engage audience to record levels. The average sports category visitor spent at least 30 minutes at sports sites, viewed 41 pages of content and visited the category nearly six times in January this year. Mehta adds: “The sports frenzy is set to continue through this month and the online medium is set to be a critical source for fans to access live news feed for various sporting events.” Concurs Will Hodgman, comScore executive vice-president for the Asia-Pacific region: “The sports category experienced tremendous growth last year as more Indians turned to the internet as their first source of up-to-the-minute news on their favourite teams and players.” Joe Nguyen, comScore vice-president for South-East Asia, underscores other contributing factors too, including the acceleration in consumption of online media in India, including sports content, due to an increase in visitors and user engagement. “While loyal fans are increasingly turning to the internet for the latest updates on their favourite teams, they are also benefitting from improvements in the quality of available online content in terms of live scores, commentary and analysis as well as the social networking aspect, such as forums and discussion boards,” he points out.
– Business-Standard.com
Março 7, 2010 Mark Donovan, comScore senior vice president of mobile, said Facebook's mobile browser audience surpassed MySpace in February 2009, three months earlier than the Facebook audience exceeded that of MySpace on the desktop-based Web in May 2009. These statistics cement the notion that social networking from the smartphone is here to stay, as Donovan noted: "Social media is a natural sweet spot for mobile since mobile devices are at the center of how people communicate with their circle of friends, whether by phone, text, e-mail, or, increasingly, accessing social networking sites via a mobile browser."
– eWeek.com
Março 5, 2010 “The sports category has experienced tremendous growth throughout the last year as more Indians turn to the Internet as their first source of up-to-the-minute news on their favourite teams and players,” comScore Executive Vice President (Asia-Pacific) Will Hodgman said. January saw a particularly strong increase in traffic fuelled by the IPL3 player auction, he added. Mr. Hodgman said with IPL3 set to begin in March, sports sites would continue to do well. These numbers exclude visits from public computers such as Internet cafes or access from mobile phones or PDAs. The average visitor surfing spends 30.1 minutes at sports sites, comScore said.
– TheHindu.com
Março 5, 2010 ComScore CMO Linda Abraham said: “Joan’s reputation for establishing strong customer relationships and expertise in designing cross-media measurement solutions make her an excellent addition to ComScore. We look forward to her playing a key role in expanding ComScore’s capabilities in TV measurement so that we can provide our clients with a truly unified view of digital consumer behaviour.”
– Research-Live.com
Março 4, 2010 Andrew Lipsman, director of industry analysis for comScore, attributes jewelry's 2009 resuscitation to the fact that 2008 was so easy to upstage. "The reason for the significant uptick this year, we believe, is primarily that last year was so weak for the category that there was a rebound effect," Lipsman said. "Even considering how strong the growth was for this year, for example, category spending was still below 2007 holiday season levels."
– NationalJewelerNetwork.com
Março 3, 2010 "Social networking remains one of the most popular and fastest-growing behaviors on both the PC-based Internet and the mobile Web," said Mark Donovan, comScore senior vice president of mobile, in a statement. That's especially true of Facebook, which recently surpassed 400 million active Internet users worldwide and 100 mobile users worldwide.
– Mediapost.com
Março 2, 2010 "Chile has a very advanced Internet audience as far as social networking," said Andrew Lipsman, a senior director for Industry Analysis at comScore. As of January 2010, 89% of Chileans with access to Internet regularly used social networks, behind Canada, Turkey and Colombia. About 40% of Chilean households have an Internet connection, according to government data. More than 5.8 million Chileans had a Facebook account in 2009, ranking 14th in the world and fifth in per-capita terms, according to data from the networking site. "I believe this reflects the general sophistication of Internet users in Chile and a natural inclination to use the Internet as a vehicle for socializing and communicating," Lipsman said.http://bit.ly/9v0JDU
– USAToday.com
Fevereiro 16, 2010 "Consumers are increasingly turning to the Internet as one of their first destinations to research health insurance, whether it is gathering information to evaluate options or seeking answers to questions concerning their current provider," said comScore director Susan Engleson. "Having a strong online presence serves as both a gateway to consumers as well as an important branding opportunity for health insurance organizations."
– USInsuranceOnline.com
Fevereiro 14, 2010 “They have done incredibly well to keep their market share but they are waning in the area people are most interested in and overall revenues are falling,” said Alistair Hill, a mobile analyst at Comscore, the digital-media research agency. He calculates that Nokia’s share of the European smartphone market fell from 69% to 60% in the past year while Apple, thanks to its iPhone, doubled its share to 14%.
– TimesOnline.Com
Fevereiro 11, 2010 On more than one occasion attendees and speakers also expressed pride that the UK was the first off the mark with a mobile metrics system, and that other countries would soon follow suit. Discussions around doing something similar in the US are already underway, said ComScore’s [Paul] Goode.
– Research-Live.com
Fevereiro 11, 2010 “The acquisition of ARSgroup marks an important step forward at an opportune time for comScore in the area of cross-media measurement,” said Dr. Magid Abraham, comScore President & CEO. “As the advertising market continues to become more fragmented as it migrates toward various emerging digital content channels, understanding how to measure the effectiveness of one’s advertising messages has never been more important. We believe that the high quality, proven research tools and practices of the ARSgroup will powerfully complement comScore’s existing product suite, allowing us to strengthen our portfolio of advertising measurement services. We are excited about the opportunity to leverage ARS’s expertise and proprietary IP to build innovative solutions in the online measurement space and to provide leading cross media measurement solutions for the measurement of advertising effectiveness.”
– FinChannel.com
Fevereiro 11, 2010 In 2009, overall e-commerce spending of $130 billion, excluding travel, was flat compared to the previous year, but sales in the final two months of the year saw a 4 percent increase. "I'm interpreting that as being at the bottom of the troublesome times," comScore Chairman Gian Fulgoni said today in a presentation detailing the findings. "We can say that coming out of the fourth quarter we were seeing some modest growth."
– eCommerce-Guide.com
Fevereiro 11, 2010 "The fourth quarter, with 3 percent year-over-year growth, helped end what has been a disappointing year for online consumer spending on a more positive note," said ComScore chairman Gian Fulgoni. "As we head into 2010, there is reason for guarded optimism for online retail spending to continue to gain share of consumers' wallets. At the same time, I expect absolute growth to be stymied by continued high unemployment and the deleveraging that is occurring in the economy as consumers exercise their new-found propensity to save."
– PCWorld.com
Fevereiro 11, 2010 "Microsoft continues to have a firm grip on many consumer applications in the Latin American marketplace," said Alex Banks, comScore managing director of Latin America. "However, several other consumer brands are also flexing their muscles in this developing market, including Google and Yahoo! It will be interesting to see how the competitive landscape changes over the next year or two with so many consumer-focused Internet brands taking part in this digital gold rush."
– TradingMarkets.com
Fevereiro 10, 2010 comScore’s chairman, Gian Fulgoni, said yesterday as part of the report’s unveiling that retailers should remain optimistic that they can endure and continue to attract consumer spending but cautioned against overall growth in the industry as long as high unemployment figures remain a part of the current economic climate.
– eCommerceJunkie.com
Fevereiro 10, 2010 Commenting on the results, Dr. Magid Abraham, comScore's president and chief executive officer, said, "We are pleased with the strong improvement in sales activity in the fourth quarter. Improving customer budgets and the introduction of Media Metrix 360 helped drive a significant pick-up in sales across the board. During the quarter, we added 57 net customers, the highest number of net adds we have seen since the second quarter of 2008, and a significant increase over the average quarterly net adds of 20 customers over the prior 4 quarters. Reflecting our sales momentum in the quarter, we recorded the highest level of deferred revenues in the company's history."
– RTTNews.com
Fevereiro 9, 2010 ComScore Chairman Gian Fulgoni said Tuesday there was reason for some optimism for online retail spending to continue to gain a share of consumers' wallets, but warned absolute growth would be stymied by high unemployment and a consumer shift toward saving.
– The Wall Street Journal
Fevereiro 3, 2010 "As more Americans utilize the Internet to research life insurance policies for themselves or family members, it is increasingly important for insurers to have a strong brand presence online," said comScore Director Susan Engleson. "Now more than ever, the Internet is playing an important role in this complex financial planning decision, and insurers are experiencing varying degrees of success at meeting online consumers' needs."
– MarketingProfs.com
Fevereiro 1, 2010 Will Hodgman, ComScore’s executive vice president for Asia Pacific, said: “We are excited to have Daizo lead ComScore’s business development efforts in Japan and are eager to utilise his media industry experience to expand our footprint in the market.”
– Research-Live.com
Janeiro 27, 2010 "It's something that feeds on itself," Comscore director Andrew Lipsman said. "The more people who come into the network, the more connected they become to each other and there actually becomes a greater cost to leaving the network." "At some point it becomes a critical mass," he said. "It becomes so strong that its difficult to unlock and I think Facebook has reached that point."
– Reuters.com
Janeiro 27, 2010 “December continues to be the heaviest month for visitation to retail sites as the holiday shopping season reaches its pinnacle,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “The online channel is an increasingly important component of retailers’ holiday strategies with a growing number of consumers turning to the Web for comparison shopping and purchasing convenience.”
– iTechReport.com
Janeiro 25, 2010 ComScore Director of Industry Analysis Andrew Lipsman said the great growth spurts validate Facebook Founder and CEO Mark Zuckerberg's Law, in which the amount of information people share doubles ever year. "In other words, once the network is in place and people are active and engaged, the dynamics of the social interaction taking place incentivize participants to share information about themselves more regularly, which in turn solicits more engagement from others, creating a virtuous cycle of interaction," Lipsman noted.
– eWeekEurope.co.uk
Janeiro 22, 2010 "The global search market continues to grow at an extraordinary rate, with both highly developed and emerging markets contributing to the strong growth worldwide," said Jack Flanagan, comScore executive vice president,
– PCMag.com
Janeiro 22, 2010 The global search market grew 46% in 2009, as both highly developed and emerging markets posted strong growth that led to more than 131 billion searches in December. "Search is clearly becoming a more ubiquitous behavior among Internet users that drives navigation not only directly from search engines but also within sites and across networks," said comScore Inc. (SCOR) Executive Vice President Jack Flanagan.
– The Wall Street Journal
Janeiro 7, 2010 ComScore Chairman Gian Fulgoni said in the release that this growth surpassed the firm's expectations for the holiday season but noted that there are still problems in the economy that will carry over into the new year. "Among the highlights of the season was the first $900 million online spending day and a strong late-season spending surge, propelled by effective retailer promotions, guaranteed shipping and a major snowstorm on the eastern seaboard that convinced many to shop from the comfort of home," Fulgoni said in the release. "It's possible that this better-than-expected end-of-year performance is a harbinger of renewed vigor and optimism for 2010 as the consumer economy seeks to rebound from one of the worst years in memory. At the same time, we need to remember that consumers' spending power remains constrained by high unemployment levels, substantial debt and a newfound desire to save."
– NationalJewelerNetwork.com
Janeiro 6, 2010 ComScore Chairman Gian Fulgoni said results were helped by a late-season spending surge, amped up retailer promotions, more guaranteed shipping offers and a snowstorm on the Eastern seaboard that kept shoppers at home. "The 2009 online holiday shopping season was a positive one as its growth rate slightly surpassed our forecast and returned to solidly positive rates after nearly a full year of marginally negative growth," comScore chairman Gian Fulgoni said.
– BusinessWeek.com
Janeiro 4, 2010 * Tech is hot this holiday season... ...Whether you're using it. More consumers than ever are steering clear of crowded malls and taking their holiday shopping online -- according to a comScore survey, this year, 45% have done just that. Further, 79% said they planned to use the Internet in some way to aid their shopping. The brave ones who do venture out have more than likely downloaded a few apps to help streamline their shopping experience and help them find the best deals.
– MarketWatch.com
Janeiro 4, 2010 Brian Jurutka, comScore VP, Mobile, said in a statement the addition of Flurry's data to its existing panel would provide more "robust" reporting and accountability, potentially helping to drive further growth of the mobile platform.
– ClickZ.com
Janeiro 4, 2010 ChangeWave's research isn't alone; other recent analyses have shown similar shifts in the smartphone market. In December, ComScore found consumer interest in the Android platform had more than doubled since the summer. ComScore's numbers placed Android and iPhone nearly neck-and-neck: Seventeen percent of people surveyed by the company said they were headed to Android, while 20 percent were planning to make new iPhone purchases.
– PCWorld.com